משמע אנחנו מעוניינים שגוגל (ושאר מנועי החיפוש) יוכל לסרוק את האתר בקלות ובאופן מלא.
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יצירת נכסים דיגיטלים נוספים באינטרנט, שיציפו תכנים חיוביים אודותיכם / העסק.
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אם האתר עוסק בנעליים, למשל – את עמוד הבית אפשר לקדם בביטוי הכללי “נעליים” או “חנות נעליים” (עמוד הבית הוא בדרך כלל החזק ביותר מבין שאר העמודים באתר).
מטמיעים את תג מנג’ר באתר פעם אחת, ויותר לא צריך להיכנס פנימה להטמעת שאר הקודים – אנליטיקס, מעקב המרות באדוורדס, פיקסל פייסבוק, רימרקטינג, מפות חום וקליקים ועוד.
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